Wednesday, January 14 2015 9:15 – 10:30 am
Lost Pines 1-2-3
Emerging surveillance technologies hold enormous promise for evaluating and fine-tuning what museums do, and for meeting the rising demand for personalized experiences. Some museums are already installing pervasive free WiFi systems that support the use of indoor GPS and content delivery for visitors. These systems can also be harnessed to track visitors, just as retail stores are doing. In the near future, museums may also have the capability of monitoring how much of a label visitors are reading, how long they look at a pointing or their emotional reaction to an object. This would provide the ultimate in visitor feedback and offer the opportunity to feed visitors content personalized to their actual behavior. Taking a lesson from Nordstrom’s, however, museums must balance the benefits of using these technologies with the potential backlash.
Malcolm Brown is the Director of the EDUCAUSE Learning Initiative (ELI). Since joining EDUCAUSE in 2009, he has initiated major ELI undertakings such as its Seeking Evidence of Impact program and the Learning Space Rating System. Prior to assuming the ELI directorship, he was the Director of Academic Computing at Dartmouth College, overseeing a team active in instructional technology, research computing, classroom technology, and pedagogical innovation. Malcolm holds a pair of BA degrees from UC Santa Cruz; studied in Freiburg, Germany, on Fulbright scholarships; and has a PhD in German Studies from Stanford University. He has taught several academic courses on Nietzsche and maintains the Nietzsche Chronicle web site. He is a member of the Frye Institute class of 2002. He has given presentations in Japan, Australia, and the United Arab Emirates; and has spoken most recently at Columbia University, Penn State, and the University of Minnesota. He hosts the ELI webinar series and presents on the EDUCAUSE Live! webcasts.
Dr. Wendy Shapiro serves as Senior Academic Technology Officer at Case Western Reserve University providing strategic leadership and direction for campus academic technology applications and initiatives. In this position Dr. Shapiro provides leadership in developing, implementing, and sustaining an assessment program designed to support decision-making, curriculum development and innovation, and teaching effectiveness related to the use of technology in advancing the academic and research mission of the University. For over 15 years along with her administrative duties, Dr. Shapiro has been teaching undergraduate and graduate courses in the area of instructional design and technology. Dr. Shapiro is a published author, and has made numerous presentations in the area of academic technology and related topics throughout the United States.